Vistar Media

What Stevin gets out of Vistar Media

Vistar Media brings the logic of online programmatic to digital outdoor advertising: you buy DOOH on location, time and audience data, the same way you buy online inventory. That is a real step forward for a medium that long ran only through long contracts. The limit is the same as with all outdoor advertising, and with Vistar it is a touch sharper because it feels programmatic and therefore creates the illusion of full measurability: no click is left behind, and you have to build the link to online conversions yourself. We see advertisers get stuck here: the buying is smart and flexible, but the DOOH data never makes it into the digital reporting. Stevin runs as a layer on top of your stack, reads the campaign data through the API, and places DOOH next to your online channels for cross-media reporting. A person reviews the conclusion before budget moves.

What you pair it with

Choosing Vistar gives you a programmatic way to buy outdoor advertising, more flexible than the classic contracts. But buying programmatically is not the same as measuring programmatically: no click is left behind, and the DOOH data does not flow into your digital reporting on its own. Count on a connection that brings it together across media. The data comes available through the API. The real question is how this screen visibility carries through to online conversions, because without that bridge you still judge a flexibly bought channel in isolation.

Common mistakes

• →Not including DOOH data in your digital reporting, leaving you blind across media.
• →Assuming that buying programmatically also means measuring programmatically, when a click is missing.
• →Not building a bridge to online conversions, leaving the channel in isolation.
• →Mistaking the flexible buying for full measurability.