WHY WE BEAR HIS NAME
Simon Stevin saw through the fog as early as 1585.
At a time when Europe calculated with fractions on parchment, he wrote De Thiende. and introduced decimals. Not because it sounded better, but because it was correct.
Simon Stevin (1548–1620) was an engineer, mathematician and advisor to Prince Maurice. He built fortifications, sailing chariots and waterworks. He invented Dutch words for science that are still in use today. wiskunde, evenaar, middellijn. He made the complex simple without sacrificing what counts.
“Wonder en is gheen wonder.”
— Simon Stevin, 1586
His idea: what at first glance seems like a wonder is, on closer inspection, simply logic that hadn't yet been worked out. Gravity. Terminal velocity. Tides. All 'wonders' until someone arranges the numbers behind them.
Marketing in 2026 is where physics was in 1586. We trust dashboards that contradict each other. We call it 'magic' when something works. We accept black boxes because the complexity intimidates us.
We bear his name because we continue his work. not in polders and sailing chariots, but in marketing budgets and CRM data. Laying the benchmark where others stop at 'you can't really prove that'.
It's not a wonder. It's Stevin.
See what you pay. See what it returns.Thought from 1586. Still useful today.