Outsourcing Google Ads
You want to outsource your Google Ads, but you have heard the stories: accounts registered in the agency name, reports that say nothing, and an invoice you cannot verify. It does not have to be that way. At Stevin.AI we start with a diagnosis on your own numbers, your accounts stay in your company name, and every change is logged with a date and a reason you can always look up. Outsourcing here means the work is ours and everything stays yours.
First the diagnosis, on your own data. Only then a proposal.
Sound familiar?
01
The agency created it, so they own it. If you leave, you start over: no history, no learning data, no campaigns.
02
A report full of impressions and clicks. But nobody knows exactly how many real enquiries came in.
03
The invoice arrives every month. What changed in your account that month is written down nowhere.
04
You pay 2,000 euros for ads, but you cannot see how much of that reaches Google. Google does publish who is registered as the payer.
These are not exceptions. This is how the market works, as long as nobody is watching.
How we do it
We look at what is there now: does your measurement count real enquiries, are the accounts in your name, who is registered as the payer, and where does budget go without result. In black and white within two weeks, and you keep the report even if you do not continue.
Accounts in your company name, access arranged, measurement repaired so every enquiry counts, campaigns cleaned up. This happens before a single extra euro goes to ads.
We do the work: search terms, bids, ads, landing pages. On top of that, signals watch along, including on our own work. If your measurement breaks, we see it the same day.
Your accounts, your data, your knowledge, and a file with every decision and its reason. You can always stop without losing anything. We build that exit in from day one.
What changes
What it costs
Outsourcing starts at 1,399 euros per month on annual billing, 1,499 monthly. If you want to run it yourself later, we work alongside you until it stands, usually six to twelve months, and then you move to 399 per month. If you would rather never think about it, it simply continues. What never happens: a percentage of your media budget, a margin you cannot verify, or an entry price that quietly doubles after three months.
Your ad budget is separate: you pay that directly to Google, from your own account in your own name.
Outsourcing starts at 1,399 euros per month on annual billing. If you take it over yourself later, that drops to 399 once it stands, usually after six to twelve months. On top of that comes your ad budget, which you pay directly to Google from your own account. We take no margin on your media budget. What you actually need is determined after the diagnosis, not before.
Yes. The account is in your company name, you keep admin rights, and you can export the data. If you leave you take the history and the accumulated learning data with you. Ask any party this explicitly and have it put in writing.
Three things you can check yourself today. Open your account change history and see what happened in the past 90 days. Look up your company in Google’s public transparency register and check who is listed as the payer. And count last month’s enquiries and compare that with your dashboard.
Yes, and it is often sensible. It is a second opinion on your own numbers. If things are right, you now know for sure. If not, you have something concrete to discuss.
Yes. Google Ads is usually the centre of gravity, but Shopping, YouTube, Microsoft Ads and the social channels are part of the same work. What makes sense follows from the diagnosis, not from a standard package.
The diagnosis delivers an outcome within two weeks. After that the foundation is set right before extra budget goes to campaigns. How long that takes depends on what needs repairing, and you will know that after the diagnosis.
No, you gain control. The platform changes nothing on its own, and if we manage your campaigns, every proposal passes a person before anything changes, and everything that happens sits in a log you can always open.
Start with the diagnosis on your own account. Within two weeks you know in black and white where you stand, even if you do nothing with us afterwards.
Start the diagnosisWhat that looks like
Not a report after the fact. Stevin watches what comes in today and what your brand is worth a year from now. Those are two different things, and they rarely sit in the same overview.
[Brussels] Cookie consent rate below 58%, switch on modeled conversions
trendcookiesconsent
Why: Consent rate has dropped to 58 percent, against 71 percent in the Netherlands. The Belgian regulator fined three ticketing platforms last month over an incomplete consent flow.
Advice: Switch on modeled conversions for Google Ads and Meta, and have the consent flow reviewed before measurement slips further.
From the Stevin Desk. LUMIOS is our demo environment, not client data.