MARKETING AUTOMATION
Automation that doesn’t smell like
automation.
No drip campaigns with "Hi first_name". We build flows that run on actual signals: a conversation that just ended, a calendar event, a deviation in a KPI. This is how we run our own sales flow, and how we build it for you.
WHY IT USUALLY FAILS
Marketing automation is usually bad because the input is bad.
Templates without context
Your drip flow sends a follow-up four days after a form submit. That person was on the phone with you last week. The flow doesn't know that. Your customer does, and feels like a number.
Manual work as bottleneck
After every call you spend 15 minutes on admin: update the contact, type the follow-up, log the task. Six calls a day means 90 minutes lost on something a system should be doing.
Tools that don't talk
You call from your iPhone, your transcript lands in a separate app, your CRM is a third tool, your email a fourth. Nobody connects the dots. The flow stalls at every tool boundary.
HOW WE DO IT OURSELVES
What marketing automation should have been.
We use Stevin ourselves to run our sales and client touchpoints automatically. No Zapier spider-web, no 200 euro per month subscription stack. One flow that listens to what actually happens: calls, calendar, KPIs. And ties actions to it. Here is how it works for us, in four steps:
01
Signal in
You have a conversation (phone, physical, video). A recording tool delivers the transcript. Your calendar knows who you spoke with and when. A KPI in your dashboard suddenly spikes. Three kinds of signals, one flow that catches them all.
02
Identity linked
Who was the conversation partner? Which client does this belong to? What event was happening? Your system links automatically: via calendar attendees, phone-number lookup, or one quick tap if it is truly unknown. No more manual tagging.
03
Action drafted
AI reads the conversation, cuts out private or off-topic parts, writes a follow-up draft in your voice. Not "Thanks for the chat", but specific to what you actually discussed. Ready to send or tweak.
04
Human decides
Nothing goes out unseen. You get a task in your inbox or CRM with the draft attached. One click, adjust, send. Or trash if the AI got the tone wrong. Human stays editor, system does the legwork.
WHAT YOU CAN DO WITH IT
Use cases we're already running.
- Sales follow-up: a draft email ready in your voice after every phone call or physical meeting, with the right action points.
- Lead qualification: new inbound conversation gets linked automatically to your CRM pipeline based on who you spoke with and what about.
- Event attribution: during a networking event or conference, every conversation gets tagged with event context, useful for follow-up.
- Client onboarding: after a first client call, a briefing doc is automatically drafted for your team to review.
- Content from conversations: keynotes and presentations you record are automatically classified as content material for blog or LinkedIn.
- Anomaly-driven outreach: if a KPI at a client drifts out of bounds, a prepared talking-point agenda is auto-staged for your consultant.
WE’LL BUILD IT FOR YOU TOO
One conversation, then we know if it fits.
We don't sell automation licenses. We build flows that run on your signals: calendar, phone, KPIs, customer data. And make sure the output feels like you. Short conversation, you tell us where you lose time, we sketch how Stevin catches that.
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