FOR FMCG BRANDS
What shifts in your category, you see on Wednesday. Not in the quarterly tracker.
Marketing tooling for FMCG brands in NL and BE. Stevin connects retail media, share of search and category mentions, and sends a short weekly briefing per brand. The layer between your quarterly tracker and your MMM.
THE REALITY
Sound familiar?
Thirty retailer portals, no overview
Ahold Delhaize Connect, bol, Albert Heijn Media Services, Picnic Ads, Amazon, Lidl Plus, Carrefour. Each its own UI, its own KPI, its own attribution window. Brand team and shopper team talk past each other.
Brand tracker per quarter, market moves per week
Kantar, NielsenIQ and Circana arrive after the fact. A competitor drops price, you see it six weeks later. Daily share of search and mention data sit elsewhere, nobody connects it.
Trade wins because trade looks measurable
35 to 40 percent of trade promotion delivers nothing extra. Brand investment goes unproven. The CMO asks for evidence, the marketer cannot deliver.
WHAT STEVIN DOES
The weekly signal layer
Not an MMM replacement. The layer in between, that tells you each week what is happening to your brand and category.
01
Cross retail media in one view
Ahold Delhaize, bol, Albert Heijn, Picnic, Amazon, Lidl, Carrefour. Shared ROAS definition, shared KPI set, no logging into each retailer separately.
02
Daily share of search per brand and category
See today what a competitor is doing, not in the YouGov quarterly report. Per region, per model family or SKU group, linked to media peaks and news.
03
Halo tracker from TV and OOH to retail search
Measure within 48 hours whether an ATL flight moved category search, branded search and retailer product page views. No waiting for the MMM cycle.
04
Trade versus brand budget watcher
Flags when promo pressure erodes base price or cannibalizes. At brand and SKU level, benchmarked against category.
05
Weekly advisor briefing per brand
No dashboard with thirty widgets. Three things that shifted this week, why, and what you could try. In your inbox or in Slack.
06
NL and BE in the pulse
School holidays, public holidays, weather signals and local news peaks. Context global tools miss but that drives your sales cycle.
FOR EVERY TYPE OF TEAM
Within the brand
Same tooling, different lens. Brand team, marketing leadership and category team work in the same view.
Brand Manager
Proof that brand spend works without waiting six weeks for the tracker. Compare your brand with direct competitors on search, mention and retailer data. Three actions weekly, not forty charts.
Head of Marketing or Marketing Director
An independent view across your portfolio. See immediately which brand gains or loses momentum, and where trade pressure hits brand equity. Custom reporting toward leadership available.
Category Manager or Trade Marketing
Which retailer spend is incremental and which cannibalizes. How does retailer pull relate to brand pull. The bridge between your retailer relationship and the brand team.
STEVIN FITS YOUR FMCG BRAND IF
Stevin fits if
- You want to see every morning who rises in search and mention volume in your category
- You want to compare Ahold Delhaize, bol and Amazon on a shared ROAS definition rather than per retailer
- You want to measure within 48 hours whether a TV or OOH flight moved retail search
- You want a weekly briefing per brand rather than digging through dashboards yourself
- You want to flag trade promotions that erode base price before sales plans them
- You want to track a new SKU launch at Albert Heijn against brand search volume in NL and BE
Not an MMM replacement. The layer in between.
Three things that matter weekly. Per brand.
...that go blind between quarterly trackers. Book a demo and we'll show how Stevin fills...
Book a demo