JCDecaux

What Stevin gets out of JCDecaux

JCDecaux is the world leader in outdoor advertising, from bus shelters and billboards to digital screens in stations and shopping centers. For visibility and brand awareness out on the street, little comes close. The honest limit is measurement: out-of-home works, but it leaves no click behind, so its contribution to online conversions is hard to prove. We see advertisers get stuck here: the screens are up, the reach is large, but it runs entirely separate from the digital channels and nobody can say what it set in motion online. The medium delivers visibility, not a trail you can follow. Stevin runs as a layer on top of your digital stack, combines DOOH campaigns with your online channels, and uses footfall and uplift signals to make the impact visible. A person reviews the conclusion before any budget moves between offline and online.

What you pair it with

Choosing JCDecaux gives you physical visibility you cannot buy online, but it leaves no click behind, so you need something that surfaces the impact a different way: footfall, uplift, and a connection to your online channels. Without that, outdoor advertising runs entirely separate from the rest. The real question is how the visibility on the street carries through to online conversions, because that link usually exists but is rarely measured. Without that picture, you judge a large budget purely on feel.

Common mistakes

• →Leaving DOOH entirely separate from your digital channels, so you have no view of the online effect.
• →Not approaching the impact through footfall or uplift, given that no click is left behind.
• →Judging a large media budget on feel without any measurement.
• →Assuming no click means no effect, when the link usually does exist.