Adform

What Stevin gets out of Adform

Adform is a European adtech platform that combines a DSP, ad server and DMP, and for some advertisers that European part is the whole point: your media buying does not have to run through the American walled gardens. Functionally it is broad and solid. The weakness is not the platform itself but where it lands in the stack: programmatic data from Adform often sits isolated from the rest of your channels, so no total picture of your media buying emerges. We see teams stall on this: Adform runs, the ad server does its job, but the figures do not sit next to search, social and your CRM. The platform centralizes the buying, not the insight. Stevin runs as a layer on top, connects to your tracking and reporting through the API and brings the programmatic results into your total picture. A person judges the conclusion before anything shifts.

What you pair it with

Choosing Adform gives you a European alternative with a DSP, ad server and DMP in one, so you have to stitch less loose adtech together. The connection with your broader tracking and reporting is something you do have to organize, otherwise the data stays isolated. The connection runs through the API. The real question is whether the programmatic results come to sit next to your other media buying, because without that overview you judge each channel separately and miss where budget overlaps or reinforces.

Common mistakes

• →Leaving programmatic data isolated from search, social and CRM, so no total picture.
• →No centralized overview of media buying, so overlap stays invisible.
• →Assuming a platform that centralizes the buying also centralizes the insight.
• →Judging each channel on its own because the figures come together nowhere.