Make your brand discoverable in AI-driven search engines. Stevin helps you optimise content and structure for LLM answers.
GEO is optimising your content and site structure so AI systems can find, understand and cite your information. Where SEO is about positions in search results, GEO is about being present in the answers AI generates.
AI search engines work differently from traditional search engines. They read your content, assess your authority and decide whether your information is trustworthy enough to cite. That requires a different approach than just ranking on keywords.
Display a list of links. The user clicks through and reads your page. Success = high position and high click-through rate.
Generate a direct answer based on multiple sources. The user reads the answer without always clicking through. Success = being cited as a trusted source.
Classic SEO remains important, but it's no longer enough. A growing share of searches is answered by AI without the user clicking through. If you're not visible there, you're missing an increasingly large portion of your potential audience.
Google increasingly shows AI-generated summaries at the top of search results. Content that doesn't appear there becomes less visible, regardless of your organic position.
More people are searching via AI tools instead of Google. These tools cite sources, but only if your content is well-structured and trustworthy.
Users get their answer without visiting your site. You need to be visible in the answer as a brand and source, not just in the search results below it.
Most businesses are still only optimising for classic SEO. Those who invest in GEO now are building a lead that's hard to close.
GEO is not a trick or quick fix. It requires a structural approach to your content, technical setup and authority. We build that in five layers.
Content that directly answers the questions of your target audience. No vague narrative, but concrete information that AI systems can extract and cite.
A site structure that helps AI systems understand how your content relates. Clear hierarchy, contextual links and navigation that makes the relationship between topics explicit.
Technical markup that helps AI systems classify your content: FAQ schema, organisation information, product and service descriptions in a format machines can directly process.
In-depth content around your core topics, organised in clusters. AI systems assess not just individual pages, but your total authority on a topic. Clusters build that authority.
Bringing your brand name, expertise and proposition back consistently in your content. So AI systems recognise you as an authority and mention your brand in their answers.
What Generative Engine Optimisation involves and how it relates to SEO.
SEO focuses on positions in traditional search results. GEO focuses on visibility in AI-generated answers. With SEO you want to be on page 1. With GEO you want AI systems to cite your content as a source. Both are complementary and reinforce each other.
If your target audience searches for information, solutions or services via Google, ChatGPT, Perplexity or other AI tools, then yes. More and more searches are answered by AI. Businesses that don't appear there are losing visibility to competitors who do.
Structural improvements like structured data and content structure are picked up by AI systems relatively quickly. Building authority through content clusters takes more time, similar to SEO. That's why we start with the technical foundation and build authority gradually.
No. GEO is a complement to SEO, not a replacement. Many of the principles overlap: good content structure, authority and technical health are important for both. We address them together so you're visible on both fronts.
We monitor whether and how your content is cited in AI answers, which pages are used as sources and how your visibility develops relative to competitors. We also measure the direct effect on traffic and leads through our tracking infrastructure.
Staying visible in AI search experiences requires structure, not guesswork. Book a demo and we'll show you how your content and site structure can be optimised.
Start the diagnosisWhat that looks like
Not a report after the fact. Stevin watches what comes in today and what your brand is worth a year from now. Those are two different things, and they rarely sit in the same overview.
[Both venues] Reel hits 480k views in 36 hours, boost window closes in 12
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Why: 480k views in 36 hours at 4.2 percent engagement, against a 2.1 percent baseline. The boost window closes at T+12h.
Advice: Put budget behind this creative now and target NL 25-45 plus the German border region. Doing nothing means the reach evaporates.
From the Stevin Desk. LUMIOS is our demo environment, not client data.