Google Analytics 4
Analytics & TrackingGoogle Analytics 4 is the standard for website analytics. It gives insight into user behavior, traffic sources and conversions. But only if it is set up well, and at many companies that is not the case.
What Stevin gets out of Google Analytics 4
In most accounts GA4 is technically installed but fundamentally set up wrong. Default conversions usually do not count what you want to measure (for example 'Generate Lead' on a form submit, while your real conversion is a qualified lead in your CRM). Data sampling on large properties hides exactly the detail that is meaningful. We use GA4 as traffic-source reporting and behavioral analysis, not as the attribution source for budget decisions. For that last part we go to the CRM or an MMM.
What you pair it with
Three technical things we fix as standard: server-side Google Tag Manager for tracking reliability (halving cookie loss of 20 to 40 percent), custom events that measure your funnel steps instead of Google's defaults, and a BigQuery connection so you can join GA4 data with CRM data. Only in BigQuery does GA4 become a real analysis tool instead of a dashboard.
Common mistakes
- →Counting conversions on the pageview of the thank-you page when that page does not always load (SPAs, redirects)
- →Reading 'engaged sessions' as conversions: Google's definition is 10 seconds, which is not engagement
- →Cross-domain tracking not set up for your checkout on a different subdomain, splitting sessions
- →Leaving data retention on the default 2 months when you need 14 months for year-over-year comparisons
Where do we use Google Analytics 4?
Measuring website traffic, conversions and user behavior.
How Stevin.AI works with Google Analytics 4
Stevin sets up GA4 correctly: from enhanced measurement to custom events, conversion goals and connections to Google Ads. We make sure your data is reliable and that your reports line up with your commercial goals.
What problems does this solve?
- GA4 is not configured well
- Conversions are not measured correctly
- No link between website data and campaign performance
- Reports give no usable insight
Frequently asked questions about Google Analytics 4
Can Stevin.AI improve my existing GA4?
Yes. We audit your current setup, fix errors, and rebuild events and conversions so your data becomes reliable.
Connect Google Analytics 4?
We'll help you connect Google Analytics 4 to the systems you already use.
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Connect Google Analytics 4 to your systems?
Book a demo and discover how we make your tools work together for better results.
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