For business owners
For owners and directors who outsource marketing or run a compact team, and want to know it is right without sitting on top of it.
First the diagnosis, on your own data. Only then a proposal.
What changes
Sound familiar?
Lead platforms sell the same enquiry to five companies at once, and next year you pay again. Marketing you own works the other way: your own visibility, your own enquiries, and everything you build stays yours. The diagnosis shows where you stand and what you are leaving on the table.
“1,100 euros on purchased leads. Zero jobs.”
Everything stays yours
Accounts in your company name. Data you can export. A file with every decision and its reason. We build in your exit from day one, and that is exactly why we dare to say it: most clients stay because things are well arranged, not because they are stuck.
Why the advice holds
Under every piece of advice sits a knowledge layer of 105 principles from published research, each with the limit of what it means. Three of them, as they sit in the system.
Check the measurement before judging anything else.
A conversion counted at the wrong moment makes every judgement about your marketing worthless. We start there, and that is usually where it goes wrong.
Practice principle from the knowledge layer
Does not mean you cannot advertise without perfect measurement. It means you do not believe your numbers blindly.
Treat recommendations from Google and Meta as a sales signal.
The optimisation score in your account is a sales metric, not a report card. A recommendation goes through when the evidence supports it.
Practice principle from the knowledge layer
Does not mean those features never work. With a sound conversion signal underneath they can be perfectly good.
Growth comes mostly from new customers, not from making existing ones more loyal.
Brands of similar size have almost identical loyalty. The ones that grow, grow by reaching more people who have not bought yet.
Ehrenberg-Bass
Does not mean you may neglect existing customers, or that this holds when you already serve nearly your whole market.
No, you gain control. The platform changes nothing on its own, every proposal passes a person, and everything that happens sits in a log you can always open.
Yes. The diagnosis is a second opinion on your own data. If things are right, you now know for sure. If not, you have something to discuss.
The diagnosis takes an hour of your time and access to your numbers. Within two weeks you see in black and white where you stand. Management after that is our job; looking along is always possible, never required.
From 399 per month. Full management is available too, tailored and always after the diagnosis. No hidden margins on your media budget.
Start the diagnosis. Within two weeks you see in black and white where your marketing stands.
Start the diagnosisWhat that looks like
Not a report after the fact. Stevin watches what comes in today and what your brand is worth a year from now. Those are two different things, and they rarely sit in the same overview.
[Both venues] Major Meta outage is affecting ad delivery
bugmetaoutageincident
Why: Ad delivery is stuttering and accounts are spending erratically. Confirmed by several sources.
Advice: Pause the exposed Meta sets, shift budget to TikTok and Google for now, restart once Meta reports green.
From the Stevin Desk. LUMIOS is our demo environment, not client data.