For small businesses and trades

Your work is good. It is just that a lead site earns on the demand for it.

Someone looking for a reliable installer gets a platform that resells your enquiry to five companies. We make sure that question lands with you, on a site that is yours.

Fifteen minutes of work on our side, no commitment. You see straight away which customer questions you are missing from, and who is there instead.

Measured on 4 September

We asked an AI how to find a reliable heating engineer. Only lead sites came back.

Twelve questions put to an AI with live search, about an installation company near Breda. The way a customer asks: who does good boiler installations here, what does a heat pump cost, who can come quickly for a broken boiler.

0 of 12

times the company site was a source

1 of 12

questions named the company: the one with its name in it

werkspot, solvari

and two other lead platforms got the question about reliability

Local competitors were there. And beyond them, the platforms that resell your enquiries. The question that really matters, who can be trusted, is already owned by a party earning per lead on it. Not bad luck, not an algorithm working against you. A page that does not exist.

"Eleven hundred euros on bought leads. Zero jobs."

An installer said that in a diagnosis conversation. A lead platform sells the same enquiry to five companies, and next year you pay again, because you built nothing. Every month without your own visibility is a month paying rent for your own customers.

Request the free scan

The scan shows in fifteen minutes which questions you are missing. Then you decide.

Two things we do not do.

We do not write your quotes

There is no machine that turns a photo and a text message into a price. Anyone promising it still leaves you to check the sums. We capture the enquiry and prepare the follow-up, so it does not sit for two days.

Your site does not maintain itself

We build and maintain it, and that is human work. No switch that adapts your site to the season. What you get is a site that is yours, on your own domain, that does not go stale because we keep it up.

What you do get.

A site that is yours

On your own domain, ready in days, with your real projects and reviews. Nine tradespeople near Breda got one that way in three weeks. If you stop, you keep the site and the domain.

The questions your customers ask

Not your company name, but the question before it: who can come quickly, what does it roughly cost, what should I watch for. Lead platforms sit on those today. Baseline fixed, measured again in ninety days.

Follow-up ready, you press send

WhatsApp, email and your form arrive in one place. The follow-up is prepared with what was discussed. Nothing ever goes to your customer without you seeing it.

What that looks like

What is going wrong, what is working, and why. On one screen.

Not a report after the fact. Stevin watches what comes in today and what your brand is worth a year from now. Those are two different things, and they rarely sit in the same overview.

The Stevin Desk: alerts with the reason and the advice, numbers per channel and the market radar
02

[The Hague] Heatwave week 28, the beach wins unless we counter

trendheatwavecampaigns

Why: Heatwave of 32-35°C forecast for week 28, beach occupancy expected up 120%. The Brussels venue is unaffected.

Advice: Switch creative to the indoor set and shift budget for a five-day window, only for the venue it hits.

Pick upMore infoNot relevant

From the Stevin Desk. LUMIOS is our demo environment, not client data.

And everything that was tried is still there.

Every campaign, every decision, every result, and what the competition was doing at the time. Including the work that only pays off months later, which is the first thing to drop out of sight. Whoever starts here tomorrow reads up, instead of you explaining it all over again.

A single client memory, the way it sits in the Desk.Drag the nodes around.

Not a hunch, but research.

Under every piece of advice sits a knowledge layer of 105 principles from published research. Three of them speak directly to your situation, with their limits.

Remove the barrier before you try harder to persuade.

The reason someone does not call is usually convenience: a long form, no price indication, unclear when you could come. Fixing that works more often and more cheaply than a campaign.

Practice principle from the knowledge layer

Does not mean you never need to say what you are good at. It means calling has to be easy first.

Let your customers say what you cannot credibly say yourself.

The same sentence persuades far better from someone with no stake who resembles the reader. A neighbour with the same house beats your own advertising copy.

Hovland and Weiss 1953

Does not mean the argument does not matter. The source is a multiplier, and an unexplained certification does nothing.

Build every message around one core promise.

Every extra benefit weakens the credibility of the main one. Put one thing at the centre and move the rest into the evidence.

Zhang and Fishbach 2007

Does not mean you may only do one thing. Offer everything; just do not shout all of it at once.

Why we know this.

Built by someone with twenty years in online marketing and an agency of their own. The businesses this is meant for are exactly the ones that usually cannot afford such an agency.

So this starts with your own site, your own visibility and your own enquiries. Everything you build stays yours, including when you stop working with us.

What tradespeople ask us first.

Do I need to be technical for this?

No. You text and call as you always do. We build the site, keep it up and prepare the follow-up. You read and press send.

I am already on a lead platform. Why a site of my own?

Because the platform resells your enquiry to four competitors and invoices you again next year. Your own site builds up: every review and every project makes you easier to find, and that stays yours.

What does it cost?

The scan is free. A site is a fixed amount, the follow-up a subscription. We look together at what fits your business, and you keep the site and the domain if you stop.

Start with the scan.

Fifteen minutes. You do not need to supply anything. You see which customer questions you are missing from, and who is earning on them now.

Fifteen minutes of work on our side, no commitment. You see straight away which customer questions you are missing from, and who is there instead.