For venues and concert halls
Hundreds of shows a season, each with its own campaign, and a system full of labels nobody steers on. We put sales per title next to demand per title, and make sure next season starts with what this season taught.
Fifteen minutes of work on our side, no commitment. You see straight away which questions from someone looking for a night out your venue is missing from.
Measured in the night of 4 September
Seven questions put to an AI with live search, about a city theatre in the south of the Netherlands. Which theatre is good for families, where can you take workshops, what does a night out cost, which venue suits a school trip. And the broad one: which theatre in this city for cabaret, musicals and plays.
4 of 7
times its own site was a source: families, workshops, prices, schools
0 of 2
times on the broad question about cabaret, musicals and plays, its own trade
explorebreda
and the city tourism site answered what makes the theatre unique
That is the pattern at a well programmed venue: on the specific question you are there, on the question of someone simply looking for a night out you are not, and who you are is told by the tourism site of your city in your place. Exactly the visitor you do not know yet, and exactly the story you would want to tell yourself.
The show that is not selling gets extra budget in the last week, the show that sells itself gets the same plan as always. What worked for the same title last season, nobody remembers. So every season you pay for the same lesson again.
The scan shows in fifteen minutes which questions you are missing. Then you decide.
No integration with your ticketing platform or CRM. We read your export: sales per title per day, and the labels your system already keeps. That is enough to steer on, and more honest than pretending we look into your till.
Which show you book is your trade. We do not say what belongs on stage, we say what demand per title is doing and where the budget should sit now.
How much is sold, how much is searched, and how the two relate, per show. A title with high demand and low sales is a different problem from a title nobody searches for, and the plan should know that.
New, frequent, dormant, lapsed: your system knows them, your ads do not. We make sure the dormant customer sees a different offer than the regular, and measure whether they come back.
What this title did last year, what it cost, what you learned. Including what did not work. So the season launch is not a new experiment every year.
What that looks like
Not a report after the fact. Stevin watches what comes in today and what your brand is worth a year from now. Those are two different things, and they rarely sit in the same overview.
[The Hague] Heatwave week 28, the beach wins unless we counter
trendheatwavecampaigns
Why: Heatwave of 32-35°C forecast for week 28, beach occupancy expected up 120%. The Brussels venue is unaffected.
Advice: Switch creative to the indoor set and shift budget for a five-day window, only for the venue it hits.
From the Stevin Desk. LUMIOS is our demo environment, not client data.
Every campaign, every decision, every result, and what the competition was doing at the time. Including the work that only pays off months later, which is the first thing to drop out of sight. Whoever starts here tomorrow reads up, instead of you explaining it all over again.
A single client memory, the way it sits in the Desk.Drag the nodes around.
Under every piece of advice sits a knowledge layer of 105 principles from published research. Three of them are about exactly this trade, as they sit in the system, with their limits.
Growth comes primarily from more new visitors, not from making existing visitors more loyal.
Brands of similar size have almost identical loyalty. The ones that grow reach more people who have not come yet. For a venue: into the city, not only into the newsletter.
Ehrenberg-Bass
Does not mean your regulars do not matter. They are your first week at every launch, just not your growth.
Be critical of loyalty programmes as a growth strategy.
People who sign up are customers you already had. A friends scheme or subscription retains, but rarely brings in someone who would not have come otherwise.
Ehrenberg-Bass
Does not mean you should scrap them. They just belong in the retention plan, not the growth plan.
Judge results only after a full conversion cycle.
Costs are complete immediately, tickets trickle in. Anyone settling a campaign after a week is judging the audience that decides the week before the show.
Practice principle from the knowledge layer
Does not mean you wait until the night itself. Search demand and the cost side you see straight away.
Built by someone who spent twenty years on the other side of the invoice, as the founder of an agency, working out the annual plan for a concert hall. The picture from that conversation: a ticketing system that already gave every visitor a label, from new to lapsed, and nobody who could draw the route from first ticket to regular.
The numbers already said it: the young audience was the largest share of visits, conversion sat with the over-65s, and the best performing campaign was the retargeting of people who had already been. Everything pointed at the visitor you already know. So this starts with demand per title, with the labels you already have, and with a memory that outlives the season.
Yes. We take over no campaigns and change nothing in accounts. We put sales and demand per title side by side and record what worked, so your agency does not start next season from zero. Your agency keeps its work, you keep the memory.
The step from label to campaign. Your system knows who went dormant; your ads show them the same thing as the regular. We make sure the difference ends up in the campaign, and that you measure whether the dormant customer comes back.
The scan is free. After that you choose: monitoring only from 399 a month, or the full diagnosis on your own numbers. You keep the report, even if you do nothing further with us.
Fifteen minutes. No access to your accounts needed. You see which night-out questions your venue is missing from, and who is there instead.
Fifteen minutes of work on our side, no commitment. You see straight away which questions from someone looking for a night out your venue is missing from.