PrestaShop

What Stevin gets out of PrestaShop

PrestaShop is open-source and affordable, with a large community and many modules. That is the appealing side and at the same time the warning: the quality of the modules varies widely, and a PrestaShop stands or falls with whoever maintains it. We run into it at price-conscious clients who want control, and there it works, as long as you do not underestimate how much management comes with it. Where teams get stuck is the connection to marketing: the tracking is not complete on its own and product feeds are often manual work. Stevin puts a layer over that, reads order and product data through the API, and turns deviations into signals, a feed that no longer holds, a conversion that is not coming through, with a person seeing every intervention that carries weight first.

What you pair it with

Choosing PrestaShop means you come out cheaper on licenses, but you pay it back in maintenance and module management: count on technical time to keep it running and secure. The connection to your marketing tools is not a given, so product feeds and tracking need setup. In practice: choose reliable modules and automate the feed, otherwise it stays manual work. The question is whether the control over the platform is worth the maintenance that comes with it.

Common mistakes

• →Stacking unreliable modules until management becomes unsustainable.
• →Maintaining product feeds by hand, so they lag behind your stock.
• →Not setting up tracking completely, leaving you with half the conversion data.