Google Ads
AdvertisingGoogle Ads is the largest advertising platform in the world. From search ads to shopping and display, it gives you direct access to buying intent. But without solid tracking, landing pages and follow-up, it is also a platform where budget leaks away fast.
What Stevin gets out of Google Ads
In 80 percent of the accounts we take over, Google Ads is not broken, it is read wrong. The dashboard shows conversions that Google did not cause: branded search that would have happened anyway, retargeting of warm traffic, comparison sites that had already secured the purchase. We run a geo test or holdout by default within the first month, to measure what actually comes in on top versus what would have converted without Google Ads anyway. The numbers from a test like that are structurally 20 to 40 percent off from what the Google dashboard reports itself.
What you pair it with
For your stack this means: tie Google Ads to an external baseline (CRM, P&L or a holdout segment), not just to Google's own conversion API. We send leads server-side straight to your CRM with the Click ID, so you can trace per lead which keyword, which campaign and which ad produced it. After that we measure customer value out to 12 months past the first click. Only then do you see which campaigns genuinely produce customers instead of clicks.
Common mistakes
- →Running Performance Max without excluding branded keywords, it catches demand that was already there but still costs budget
- →Leaving conversion modeling on without understanding that you are then counting model estimates, not measured conversions
- →Smart Bidding on conversion volumes that are too low (under 30 a month), the algorithm has too little signal and starts guessing
- →No frequency cap on display, so a user gets served 40 times for one click
Where do we use Google Ads?
Generate leads and customers through search intent, remarketing and shopping campaigns.
How Stevin.AI works with Google Ads
Stevin.AI connects Google Ads to your CRM, tracking and automation. We make sure conversions are measured correctly, that leads are picked up automatically, and that your campaigns are optimized on real customer value, not just clicks.
What problems does this solve?
- Conversions are not measured correctly
- Leads from Google Ads are not followed up fast enough
- No insight into which campaigns genuinely produce customers
- Budget leaks away through poor connection with the rest of the funnel
Frequently asked questions about Google Ads
Does Stevin.AI also manage my Google Ads campaigns?
Yes, we manage campaigns and make sure they are set up properly on the technical side, connected to your tracking and CRM, and optimised for real results.
Do you take a margin on my advertising budget?
No. You pay your media budget straight to Google. We do not charge a margin or commission on your ad spend.
Related integrations
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