Heap

What Stevin gets out of Heap

Heap has a genuinely nice trick: autocapture. You do not have to decide in advance which events you want to measure, the system records everything and you define your funnels afterward. That removes the prep work teams normally spend weeks stuck on. We see the other side too: recording everything is not the same as knowing what matters. You get a mountain of raw interactions and have to make sense of it yourself, and defining that retroactively quickly becomes a craft of its own. Where teams get stuck is exactly there: the data is sitting there, but nobody looks at it structurally and it never reaches the people who can act on it. Stevin reads Heap's events through the API, connects them to your CRM and campaigns, and turns a striking behavior pattern into a concrete signal. The person sees every action with weight first.

What you pair it with

Choosing Heap means you lower the bar to measure, but the bar to understand shifts to later. You still need something that translates the raw events into decisions, because Heap itself drives no follow-up. Count on a connection to your CRM so product behavior and customer data come together, otherwise your product data lives apart from where the selling happens. In practice: let Heap do what it is strong at, recording without fuss, and put a layer on top that attaches meaning and action to it.

Common mistakes

• →Thinking autocapture replaces a measurement strategy: you still end up with a mountain of data without direction.
• →Redefining funnels after the fact until nobody knows which version is the truth.
• →Product data that stays stuck in Heap and never reaches the CRM or sales.
• →Assuming measuring everything is the same as knowing what counts.