Amplitude

What Stevin gets out of Amplitude

Amplitude is product analytics built specifically for SaaS and digital products, not for marketing. For brands looking at whether customers move through conversion funnels, build retention, and adopt features, this is the tool. For anyone who wants marketing attribution, GA4 or Mixpanel is a better fit. We see teams buy Amplitude because 'it is better than GA4' without realizing it is a product tool, not a marketing tool. The free tier is generous up to 10M events a month, so testing costs nothing.

What you pair it with

For your stack: treat Amplitude as the place where product data lives, not marketing data. Send events through the SDK directly from your app or website, with user_id tied to your auth system. Combine it with Segment or Rudderstack if you want to send events to multiple destinations. Avoid double tracking through GTM and the Amplitude SDK, that creates drift in the numbers.

Common mistakes

• →Tracking events without a schema document, within 6 months you have 'button_clicked' in 50 different ways
• →Building charts without cohort segmentation, the average hides that power users pull everything
• →Connecting Amplitude to marketing attribution without realizing platform data on conversions does not sit there
• →Crossing the pricing tier without an alert, the Amplitude bill can climb unexpectedly when events explode