LinkedIn Ads

What Stevin gets out of LinkedIn Ads

LinkedIn Ads has the highest cost per click in the market and the best targeting by job title or company size, both are true. What most accounts miss: LinkedIn's attribution window is 30 days and B2B cycles are 3 to 9 months. A lead that comes in six weeks after the first impression through Google gets zero credit from LinkedIn but was activated by it. We do not measure LinkedIn on conversions within 30 days, we measure on pipeline influence across the whole deal cycle.

What you pair it with

For B2B this means: connect LinkedIn to your CRM at the company level (matched audiences, lead routing to BDRs, opportunity tagging). Only then do you see that a LinkedIn touchpoint is often not the 'last click' but the 'first touch' that made the whole deal possible. Combine it with Bombora or 6sense for intent data so you know when a target account is actively in-market.

Common mistakes

• →Measuring ROAS over a 30-day window while your sales cycle is 6 months
• →Using Lead Gen Forms without an enrichment step, you get name and email but no role or company size
• →Sending Sponsored InMail to cold traffic, opt-out rates of 80 percent and up, hurts your long-term match rate
• →Targeting by job title without a seniority filter, junior staff in the funnel who never decide