Lightspeed eCom

What Stevin gets out of Lightspeed eCom

Lightspeed eCom is at its best with retailers that really have two legs: a webshop and a physical store. The POS integration is the reason to be here, because online and offline sales come together in one system. We recommend it where that omnichannel reality holds, and not to a pure online player who never uses the till side. Where it pinches is the assumption that one side of the sales picture is in view. The online numbers sit neatly in the marketing reporting, the in-store sales fall outside it, and that way you steer campaigns on half the story. Stevin connects Lightspeed through the API, merges online and offline data into one picture, and turns it into signals, for example a product that stands still online but sells in the store, with the consultant seeing the follow-up first.

What you pair it with

Choosing Lightspeed pays off when till and webshop genuinely belong together and you use both sides seriously. If you have no physical sales, you pay for POS functionality that sits idle. It keeps online and offline sales in one system, so you do not need a separate till connection or a second place where stock drifts apart. The question that remains is whether your marketing reporting actually includes the store data, because otherwise you steer on the online part alone and miss where the campaign has offline effect.

Common mistakes

• →Choosing Lightspeed without physical sales: the POS core sits idle while you pay for it.
• →Leaving in-store sales outside the marketing reporting, so you steer on half the revenue.
• →Not merging online and offline data, resulting in a double or incomplete picture.
• →Assuming omnichannel data ends up in your campaign tools automatically.