WordPress

What Stevin gets out of WordPress

WordPress runs on a huge share of the web, and that is exactly why it works and why it gets messy: it can do anything through plugins, and that is also how it gets out of hand. We run into it at almost every SMB client, and the problem is rarely the CMS itself, but the stack of plugins around it and tracking that is half set up. Where teams get stuck is that forms do not hang off the CRM, that GTM is half installed, and that nobody is sure which conversion lands where. WordPress records the page, but it watches nothing of what should happen after. Stevin puts a layer over that, reads the form submissions through a connection or webhook, and turns them into follow-up in your CRM, with the person seeing every action that carries weight first.

What you pair it with

Choosing WordPress means you have to set up the tracking and the connections well yourself, because the CMS does not supply them cleanly: count on GTM work and a form-to-CRM connection. The plugin freedom is a blessing and a risk, because every extra plugin is a place where your data flow can break. In practice: keep the plugins limited, set tracking server-side where it counts, and make sure a form submission lands somewhere. Without that, it stays pretty pages.

Common mistakes

• →Plugins keep stacking until your data flow breaks quietly somewhere.
• →Forms that do not hang off the CRM: a lead comes in and nobody follows up.
• →Leaving tracking half set up, so you do not know which conversion comes from where.