Wix

What Stevin gets out of Wix

Wix is made to build a site without technical knowledge, and it pulls that off: for a simple website or landing page it is fast and accessible. The flip side shows up the moment you want to measure more seriously. The tracking is more limited than on an open platform, and form data does not always come into your systems clean. We run into Wix at smaller clients where the platform fits fine, as long as you keep the expectations around data honest. Where teams get stuck is the assumption that tracking and connections are as flexible as on WordPress. They are not. Stevin works within those limits: it reads the form submissions through the available connection or a webhook and turns them into follow-up in your CRM, with the person seeing every action that carries weight first.

What you pair it with

Choosing Wix means you trade accessibility for measurability: the tracking options are more limited, so count on a simpler setup and less control than on an open CMS. For a simple site that is no problem, for a data-driven funnel it is. At the very least make sure form data comes through to your CRM, because that is where it goes wrong. The question is whether you will ever want to measure more than Wix allows, because then you are choosing the wrong foundation.

Common mistakes

• →Choosing Wix while you will later want serious tracking: you are stuck within the platform's limits.
• →Not getting form data connected through to your CRM, so leads get left sitting.
• →Expecting tracking to be as flexible as on an open CMS.