Statista

What Stevin gets out of Statista

Statista is the fastest route to a hard number: market size, consumer preferences, industry figures, aggregated from thousands of sources. For a business case or a board presentation, it saves hours of searching and compiling. Just be sharp on the origin: it is an aggregator, so a number comes from an underlying source with its own method and year, and not every figure is equally fresh or equally comparable. Teams get stuck there: a nice number becomes a fixed fact without anyone checking the source. Stevin pulls relevant market data from Statista to give campaign analyses context, so a result gets meaning: not just that your cost per inquiry dropped, but that it dropped while the market grew. The consultant judges whether the figure fits and is current before it lands in a story.

What you pair it with

Statista quickly gives you the market context strategic decisions lack, but it is a collector of other people's figures, not a primary source. Count on checking the origin, the method, and the year before a number appears in a C-level presentation, because not every figure is equally fresh or comparable. The value is in laying a reliable market number next to your own performance, not in blindly taking the first figure that fits. Without that check you back a conclusion with a source you never saw yourself.

Common mistakes

• →Taking a nice figure without checking the underlying source and the year.
• →Putting outdated or non-comparable numbers side by side as if they were equal.
• →Treating an aggregator as a primary source.
• →Grabbing the first figure that fits your story instead of the right one.