Google Trends

What Stevin gets out of Google Trends

Google Trends is free and underrated. Share of Search, your brand's share of search volume against competitors, is one of the better predictors of market share, and it comes from real search behavior of millions of people, no panel or survey. That makes it stronger than many paid alternatives. The weakness is in the handling: the data is there, but nobody looks at it structurally, and loose searches produce no rhythm. Teams get stuck there: they measure clicks weekly but brand health never, and competitors gain ground before anyone notices. Stevin pulls Trends data automatically for your brand and your competitors and turns it into a weekly signal: your Share of Search is moving this way, your campaign is or is not generating brand awareness, a seasonal peak is coming up. The consultant sees the read before anyone acts on it.

What you pair it with

Google Trends costs nothing and gives you a brand signal you get this clean nowhere else, but on its own it does nothing: it is a website you have to visit. Count on a layer that pulls the data periodically, puts it next to your competitors, and turns it into a recurring signal, otherwise it disappears in the noise. The value is not in the graph, but in someone or something looking at it every week and warning you when the line goes the wrong way.

Common mistakes

• →Measuring clicks weekly but brand health never.
• →Checking Share of Search occasionally instead of tracking it structurally.
• →Letting a competitor gain ground because nobody guards the line.
• →Missing seasonal patterns in your budget split because the data stays unseen.