ShowHeroes

What Stevin gets out of ShowHeroes

ShowHeroes gives you video inventory on premium publishers, with content creation and programmatic distribution in one. For brands that want video reach in serious environments, that is handy: you do not have to source everything from YouTube. We use it where video plays a role at the top of the funnel and the environment matters. Where teams get stuck is viewability and contribution. Video feels like a strong format, but whether an impression was actually seen and whether it later delivers anything easily disappears into a separate video dashboard. It stays a feeling that it works. That is where Stevin sits. As a layer on top of your stack, Stevin reads the campaign data through export and places viewability and traffic next to your other channels, so that a notable move after a video flight becomes a signal a person reviews. ShowHeroes delivers the reach, Stevin makes visible whether it leads anywhere.

What you pair it with

Choosing ShowHeroes means you want to be able to place viewability and effect next to your other channels, because video easily gets judged on feel. You need your own analytics alongside it to recognize movement after a flight. The question is not whether you get video impressions, but whether someone looks at what they set off in your funnel. Without that connection you pay for visibility whose effect you assume, and video stays a format that feels good without you proving it.

Common mistakes

• →Buying video impressions without placing viewability and effect next to your other channels.
• →Assuming a strong format contributes on its own without tracking it.
• →Leaving results in a separate video dashboard that nobody places next to the rest.