Readpeak

What Stevin gets out of Readpeak

Readpeak places your content as a native ad on premium news sites, and for thought leadership or content promotion that is a tidy way into a serious audience. It puts your story in places where it fits. The weakness of native is well known: it reaches people early in the funnel, and the contribution to an eventual conversion is hard to pin down. We see advertisers stall on this: the content runs, the impressions come in, but it is unclear whether the right audience is being reached and how that visibility carries through to leads or sales. The platform delivers placement, not the proof of effect. Stevin runs as a layer on top, connects the results to your tracking through the API and puts the native campaign in the context of your whole funnel. A person judges whether it produces anything before more budget goes to it.

What you pair it with

Choosing Readpeak gives you access to premium news environments, but native sits at the top of the funnel and that makes the effect indirect. Count on a connection with your tracking, otherwise it stays impressions with no story behind them. The data is available through the API. The hard question is whether the right audience is being reached and whether that visibility comes back later as a lead or customer. Without something that places it in your funnel, you judge on reach while not knowing whether it sets anything in motion.

Common mistakes

• →Reaching the wrong audience without noticing because only impressions count.
• →Judging native apart from the funnel, so blind to the carry-through to leads.
• →Steering on reach while the effect at the top of the funnel is indirect.
• →Raising budget without proof that the content sets anything in motion.