Producthero

What Stevin gets out of Producthero

Producthero does one sharp, narrow job well: it automatically sorts your assortment by performance, hero to villain, so budget goes to the products that deserve it. For Shopping and Performance Max, where budget otherwise gets smeared equally over everything, that is a real lever. The caveat is that the sorting rests on Producthero's own logic and on the data it sees, while a product can be strategically important for reasons outside its view. Teams get stuck there: the label strategy steers the budget, but nobody weighs the exceptions. Stevin brings Producthero's segmentation into the Advisor and enriches it with cross-channel performance, so budget shifts on a broader picture than a single channel. A hero in Shopping can perform differently elsewhere, and the consultant sees that nuance before the budget moves with it.

What you pair it with

Choosing Producthero means your shopping budget finally shifts in a targeted way instead of split equally, but it judges on the data and the logic it sees itself. Count on a layer that lays the segmentation next to your cross-channel performance, otherwise you shift budget on a one-sided picture. The value is in product labels that account for how a product performs across all your channels, not just in Shopping. Without that broader view you may demote a product that is actually doing the work elsewhere.

Common mistakes

• →Letting the label strategy steer the budget without weighing the exceptions.
• →Demoting a product on Shopping data alone while it performs elsewhere.
• →Relying on a sorting that sees only part of your channels.
• →Losing strategically important products because they score as villain in a silo.