Mailchimp
Email & AutomationMailchimp is one of the best-known email marketing platforms. Easy to use, with options for newsletters, automations, and landing pages.
What Stevin gets out of Mailchimp
In 2026 Mailchimp is a fine entry-level tool and a poor primary platform for growing companies. The line sits around 10,000 contacts or 50 euros a month: below that Mailchimp is cheap and simple, above it you pay for features you get for free elsewhere. We regularly migrate from Mailchimp to ActiveCampaign or Klaviyo when a client crosses that threshold, it takes a week of work and structurally saves hundreds a month plus opens up automation options Mailchimp does not offer.
What you pair it with
For anyone who does stay on Mailchimp: use tags instead of lists (lists overlap, tags are flexible), switch on double opt-in by default despite it lowering your conversion rate (long-term deliverability matters more), and connect to your site through the native API instead of Zapier bridges (faster, more reliable, no rate limits). The API connection is free and most accounts do not use it.
Common mistakes
- →Letting the audience counter climb without unsubscribing inactive contacts, you pay for an empty list
- →Duplicating templates over and over instead of one template plus content blocks, maintenance becomes brand-inconsistent
- →Building automations that sit in series instead of as trigger-based workflows, mistimed sends
- →No sending-domain authentication (DKIM/SPF/DMARC), emails land in spam despite good content
Where do we use Mailchimp?
Email newsletters and basic automation for SMBs.
How Stevin.AI works with Mailchimp
Stevin connects Mailchimp to your CRM and lead sources so new leads land in the right list automatically and get the right follow-up flow.
What problems does this solve?
- New leads are not added to email lists automatically
- Email campaigns are not connected to CRM data
Connect Mailchimp to your systems?
Book a demo and discover how we make your tools work together for better results.
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