Usercentrics

What Stevin gets out of Usercentrics

Usercentrics sells itself on opt-in rate, and that is an honest claim: the banners are better optimized than the average, so you keep more measurable visitors without breaking the rules. That is why we use it where every percent of consent counts for the measurement. What it does not do is check for you whether that higher opt-in actually lands in your tracking. A well-performing banner on a wrongly connected tag setup still produces garbage. That is where it often goes wrong: the banner gets all the attention, the Consent Mode connection does not. Stevin runs on top and reads the consent signals together with your tag data, so you see when consent comes in but measurement still drops out. The difference between a nice opt-in and usable data, with a person checking the correction.

What you pair it with

Usercentrics delivers the banner and the opt-in, but you still need a tag manager and a correct Consent Mode connection to get anything out of it. The gain is in consent, the risk is in the assumption that consent equals measurement. In practice: optimize the banner and in the same pass check whether your tags actually pick up the consent. Otherwise you run a high opt-in on data that still does not come through, and the difference only shows up in the report.

Common mistakes

• →Optimizing the banner but not checking the Consent Mode connection.
• →Confusing a high opt-in with usable conversion data.
• →Keeping tweaking banner copy without measuring whether consent really comes through.
• →Adding tags after setup that do not follow the consent logic.