TuneCore

What Stevin gets out of TuneCore

TuneCore is one of the larger independent distributors, and beyond distribution it also offers publishing and detailed royalty reporting. That publishing piece is where it sets itself apart, because that is where income sits that many artists otherwise leave on the table. The data is thorough. The bottleneck is in the link. Publishing royalties are hard to trace back to a specific marketing action, and the distribution performance per platform stays a loose overview instead of part of your bigger picture. So you have a lot of numbers and little connection, and the question of what your promotion actually earned stays unanswered. Stevin combines the TuneCore data with your streaming and social analytics into an integrated overview of your release performance, so it becomes visible which effort translates into earnings. A release that stands out financially or in reach surfaces as a signal with a proposal, and you keep the decision in hand.

What you pair it with

TuneCore delivers distribution and publishing royalties, but publishing income comes in through a slow and complex chain, so the link to a specific action is hard to draw and the data is delayed. Count on exports and on your streaming and social data alongside it to make release performance complete. On their own they are two separate royalty streams with no context. In practice: bring distribution and publishing together with your reach data in one picture and let a layer on top pull out the releases that stand out financially or in growth, so your effort and your return finally sit side by side.

Common mistakes

• →Trying to tie publishing royalties to a single action when the chain is too slow and coarse for it.
• →Not bringing distribution performance per platform together with your reach data, so the link is missing.
• →Underestimating the delay in royalty reporting and drawing too current a picture.