Songkick

What Stevin gets out of Songkick

Songkick is one of the largest places where fans discover concerts, and the demand data underneath is gold for tour planning: which cities your audience is growing fastest in, where the hunger for a show is. That is information many artists guess at on instinct while it is sitting there, measurable. The shortfall is not in the data but in what happens with it. Songkick shows demand per city, but leaves the link with your streaming and social growth to you, and in practice that link rarely gets drawn. So you plan a tour on gut feel instead of on signals. Stevin reads the Songkick data and puts demand per region next to your listeners and your social trends, so a city climbing on multiple fronts surfaces as a candidate for a show. You see the proposal first, then you decide.

What you pair it with

Songkick gives you demand per city, but that number only becomes useful next to your streaming listeners and social growth per region, so you need those sources to get a valid picture. On its own it is a demand signal with no context: lots of followers in a city says little if your listener numbers do not match. The link per region is the real work. In practice: treat Songkick as one of several geo-signals and let a layer on top pull out the cities where everything climbs at once, so tour decisions rest on coherence and not on a loose number.

Common mistakes

• →Taking demand from one source as truth without your streaming and social data per region alongside it.
• →Planning a tour on gut feel when the geo-signals are there for the taking.
• →Picking a city on followers alone when listening behavior tells a different story.