Google News API

What Stevin gets out of Google News API

The Google News API aggregates news and press releases, which makes it your PR radar: you know when you are in the news, in what tone, and whether it drives reach. It is a reliable source for media coverage without having to search by hand. What it is not is a judgment. The API delivers articles and mentions, but draws no link to the rest of your marketing and does not say what a piece is worth. That is where teams get stuck: a mention appears, no one sees it in time, and its impact on your social and streaming numbers stays a guess. Stevin monitors the news stream, weighs the sentiment, and lines a mention up against your other data. Positive attention becomes a proposal to act on, negative coverage a signal that surfaces fast. The person decides what happens with it.

What you pair it with

A news API delivers articles, not priority, so you need something that weighs a mention and ties it to your own data to see whether the coverage leads anywhere. Sentiment from news text is coarse, so take it as an indication. On its own it is a feed you have to watch, and that rarely happens in time. In practice: let the API pull the mentions in and let a layer on top decide what is an attention spike and what is background noise, so positive coverage gets used and negative coverage does not only stand out days later.

Common mistakes

• →Trying to watch the feed by hand until relevant mentions simply stand out too late.
• →Taking news sentiment as a hard number when it is coarse and context-poor.
• →Not tying media coverage to your social and streaming data, so the impact stays a guess.