Microsoft Clarity

What Stevin gets out of Microsoft Clarity

Microsoft Clarity gives you free heatmaps and session recordings without data limits, and that is where the value sits: visual insight into behavior that you pay for elsewhere. We use it as an addition to the analytics stack, especially to understand and improve landing pages. Where it pinches is that Clarity lets you look, but summarizes or signals nothing. You see recordings and heatmaps, but you have to go through them yourself to find a pattern, and at volume that becomes a lot of manual work. A page where people drop off in droves can stay unnoticed simply because nobody has the time to watch every session. Stevin runs as a layer on top of your stack and uses the Clarity insights next to your conversion data and media spend, so that a page where behavior changes notably becomes a signal a person looks at. That way Clarity points to the spot and Stevin makes sure the right person looks at it in time.

What you pair it with

Choosing Clarity costs nothing and gives you rich visual data, but that data is only valuable if someone takes the time to go through recordings and heatmaps. Count on that manual work, because Clarity summarizes nothing for you. The insights stand on their own, so in practice you place them next to your conversion data and your spend, otherwise you know how people click but not what it costs you. Without that connection, Clarity stays a nice but loose bin of sessions that nobody watches in full.

Common mistakes

• →Collecting heatmaps and recordings without the time to pull a pattern out of them.
• →Keeping Clarity separate from your conversion data, so behavior and cost never meet.
• →Missing a page with heavy drop-off because nobody watches every session.