Shopify

What Stevin gets out of Shopify

For 80 percent of D2C brands in 2026, Shopify is the right platform. The remaining 20 percent sit in two groups: enterprise (choose Shopify Plus or another CMS), or niche (very specific checkout flows that Shopify does not support). We see teams that started on WooCommerce and migrate to Shopify because they no longer have time for WordPress maintenance. The other way around, we rarely see. The most important choices in a Shopify setup: themes ('Online Store 2.0' templates with sections), apps (as few as possible, every app slows your site down), and checkout customization (only really possible on Shopify Plus).

What you pair it with

For your stack: Shopify integrates out of the box with most marketing tools (Klaviyo, Meta, Google), but watch out for apps that add their own scripts, that is how a Shopify site goes from 1.5s load time to 5s. Reviews, fulfillment, abandoned cart emails, all through a curated set of apps instead of 30 that overlap each other. For analytics: Shopify Analytics is fine as a baseline, but for real attribution connect to GA4 plus BigQuery plus Klaviyo.

Common mistakes

• →Installing apps and never uninstalling them. Scripts keep loading even when you no longer use them.
• →Editing a theme without version control. The next theme update overwrites your work.
• →Using the standard checkout for B2B with separate VAT rules. It leads to wrong invoicing.
• →Not switching off Shopify Payments in markets where Mollie or Adyen converts better.