Bol.com

What Stevin gets out of Bol.com

Bol.com is the dominant marketplace in the Benelux, and for many webshops a sales channel you cannot ignore. That is the reality and at the same time the tension: you sell on a platform you do not own, with data that stays inside Bol and that you have to pull into your own stack. We run into it at clients where Bol is a serious share of revenue, alongside their own shop. Where teams get stuck is the overview: the Bol sales sit apart from the rest of the marketing and sales data, so you do not have a complete picture of your revenue. Stevin adds a layer on top, pulls the sales data out of Bol through the connection, and brings it together with your other channels, so a person sees what is going on in one place.

What you pair it with

Choosing Bol.com as a channel means part of your revenue runs on someone else's platform: the data sits in Bol and you have to get it out to put it next to your own shop. Count on a connection to get sales data into your reporting, otherwise Bol stays a blind spot. It is a sales channel, not a marketing stack, so integrating it into your overview is your work. The question is whether you can see your total revenue, or only each channel on its own.

Common mistakes

• →Keeping Bol sales separate from your own shop data, so your revenue picture is incomplete.
• →Becoming dependent on a channel you do not own without building your own channel.
• →Not making a connection, so the Bol data stays a blind spot in your reporting.