Amazon

What Stevin gets out of Amazon

Amazon is the largest ecommerce platform in the world and for many brands a channel you do not leave alone. That is the reality and at the same time the discomfort: you sell in someone else's house, with data that stays inside Amazon and rules that Amazon sets. We run into it at brands where Amazon drives a serious part of revenue, alongside their own shop. Where teams get stuck is the overview: the Amazon sales sit apart from the rest of the marketing data, so you never have a complete picture of your revenue and your media spend. Stevin adds a layer on top, pulls the sales data out of Amazon through the connection, and brings it together with your other channels in your dashboards, so a person sees what is going on and where it chafes in one place.

What you pair it with

Choosing Amazon as a channel means part of your revenue runs on someone else's platform: the data sits in Amazon and has to come out to sit next to your own channels. Count on a connection to get the sales data into your reporting, otherwise Amazon stays a separate world. It is a sales channel, not a marketing stack, so integrating it into your total picture is your work. The question is not whether Amazon delivers revenue, but whether you can weigh it next to your other channels.

Common mistakes

• →Keeping Amazon data separate from your other channels, so your multichannel picture stays incomplete.
• →Becoming too dependent on a channel you do not own and where the rules can change.
• →Not making a connection, so Amazon revenue falls outside your marketing reporting.