TrustArc

What Stevin gets out of TrustArc

TrustArc is enterprise privacy across the board: consent, data mapping and privacy assessments in one platform, aimed at organizations with legal requirements that go beyond a cookie banner. We recommend it where compliance is a discipline of its own and not something marketing does on the side. That is also the trap. TrustArc is heavy and slow to set up, and on smaller setups you pay for governance you never call on while the measurement meanwhile needs attention. Teams get stuck on the assumption that the platform talks to their tracking on its own. That connection has to be right, otherwise your privacy file is in order while your data leaks. Stevin runs as a layer over the consent status from TrustArc and your tag data, and raises a signal the moment measurement drops out or a tag ignores consent. That way the gap between compliance on paper and working measurement becomes visible.

What you pair it with

Choosing TrustArc means a compliance project, not a quick install. Count on data mapping, assessments and someone to maintain them, plus a separate tag manager and Consent Mode connection for the measurement side. The platform covers the legal breadth, but it says nothing about whether your conversion data still comes in after consent, and those two things get mixed up easily. In practice: let TrustArc do the compliance and separately watch the quality of your measurement with a test on your core conversions. Otherwise you have a sealed file on top of tracking with silent gaps, and that only gets noticed late.

Common mistakes

• →Choosing TrustArc for a setup that does not need the governance.
• →Expecting consent to talk to your tracking automatically.
• →Filling in data mapping and assessments once and letting them go stale.
• →Neglecting the measurement side because the compliance is right on paper.