DV360

What Stevin gets out of DV360

DV360 is Google's heavy programmatic platform: access to premium inventory and advanced targeting at scale, for display and video. It is powerful, but it is built for media teams and agencies, not for someone who just wants to run a campaign on the side. The trap is that programmatic at scale easily ends up in a silo: lots of impressions, lots of reach, but disconnected from what your performance channels actually bring in. We see advertisers stall on this: DV360 delivers volume, but there is no integrated picture where display and video sit next to search and social, so it stays unclear what the spend genuinely adds. Stevin runs as a layer on top, reads the campaign data through the API and puts it in your total reporting, with an eye on whether the tracking carries through correctly. A person sees the conclusion first, then comes a budget decision.

What you pair it with

Choosing DV360 means you are running programmatic at agency level, and that requires a correct tracking setup and a place where the results come together with your other channels. Without that connection it becomes volume without context. The data is available through the API, so that is not the problem. The real question is whether display and video are measurable next to search and social, or whether they stay a separate silo. Without that integrated picture you steer on impressions instead of on contribution.

Common mistakes

• →Letting programmatic run in a silo, apart from your performance channels.
• →Steering on impressions and reach because the contribution does not sit next to other channels.
• →Not checking the tracking setup, so conversions carry through wrong or not at all.
• →Assuming scale is the same as value without an integrated overview.