Albert Heijn Retail Media Services

What Stevin gets out of Albert Heijn Retail Media Services

Albert Heijn Retail Media brings you to shoppers in the app and on ah.nl, close to the purchase moment at one of the best-known retailers in the Netherlands. For brands that want to sit on that shelf, that is strong: you reach people who are already doing their shopping. We use it where the audience genuinely shops at AH, not as general awareness. Where teams get stuck is that retail media at AH is its own environment with its own reporting, separate from the rest of your media. You see what a campaign did inside AH, but not how that compares to your other channels or what it adds to your total picture. Stevin runs as a layer on top of your stack and pulls the AH data in through export, so that results stand next to your other channels. A shift in performance or spend then becomes a signal a person reviews, not a loose figure in a dashboard nobody opens.

What you pair it with

Choosing retail media at AH means you want to place the figures next to your other channels, because inside AH alone they lack the comparison. You need your media mix and reporting alongside it to see whether the euro works better here than elsewhere. The danger is that AH becomes a separate report that lives next to the rest. In practice: pull the data out and place it in the same view as your other spend, otherwise you cannot fairly weigh retail media against everything else you do.

Common mistakes

• →Leaving AH results in their own report without comparison to other channels.
• →Using retail media as broad awareness when the strength sits in the purchase moment.
• →Being unable to weigh whether the euro works better at AH than elsewhere in your mix.