Amazon DSP

What Stevin gets out of Amazon DSP

Amazon DSP opens up Amazon's purchase data for programmatic display, video and audio, including off Amazon itself. For retail and CPG brands, that is the appeal: targeting on real purchase behavior instead of a proxy. We use it as part of a retail media strategy where that purchase data makes a difference. Where teams get stuck is measurement at the top of the funnel. DSP reaches people before they search, but that contribution cannot be captured in a last click, and the results easily stay inside Amazon, separate from your other attribution. It becomes an upper-funnel spend whose effect you assume. That is where Stevin sits. As a layer on top of your stack, Stevin reads the DSP data through the API, next to your other channels, so that a move in traffic or conversion after a flight becomes a signal a person reviews, instead of a figure that stays in the Amazon dashboard.

What you pair it with

Choosing Amazon DSP means you want to pull the results out of Amazon and place them next to your other channels, because at the top of the funnel a platform figure on its own says little. You need your other media mix and analytics alongside it to weigh the contribution. The danger is that DSP becomes an upper-funnel island separate from the rest of your attribution. The question is not whether you can use the purchase data, but whether someone sees the effect next to your other channels, otherwise you pay for reach you cannot prove.

Common mistakes

• →Judging upper-funnel DSP reach on a last click that misses the effect.
• →Leaving results inside Amazon, separate from your broader attribution.
• →Assuming access to purchase data turns into incremental revenue on its own.