E-COMMERCE
From fragmented campaigns to an integrated marketing system
How a fast-growing Dutch e-commerce business transformed their entire marketing stack with the Stevin platform.
+42%
More leads within 3 months
-35%
Lower cost per acquisition
8 hrs
Saved per week on reporting
24/7
Automatic monitoring
The client
A fast-growing Dutch e-commerce business with a broad product range and multiple online sales channels. The company actively advertises on Meta, Google and TikTok and processes hundreds of leads per month via their webshop and landing pages.
The challenge
- 1Campaigns on Meta, Google and TikTok ran independently. no unified overview
- 2Leads came in but were not automatically followed up
- 3Manual reporting was costing the team hours every week
- 4Platform outages were noticed too late, causing budget to be lost
- 5No insight into which campaigns were actually generating clients
The approach
Connectors
8 native connectors connected: Meta Ads, Google Ads, TikTok Ads, GA4, GTM, Shopify, Klaviyo and Mailchimp.
CRM & Pipeline
CRM set up with automatic lead processing, lead scoring and pipeline management.
Monitoring
Nightly health checks configured for all connectors, tracking and budgets.
AI Reports
Weekly AI reports with performance summaries, anomaly alerts and optimisation recommendations.
Automation
Email flows, lead nurturing and trigger-based messaging via Klaviyo connected to CRM.
Pulse
Sovereign lead generation activated for additional B2B lead generation via the webshop.
“We never expected to save this much time. The dashboard gives us instant insight into everything. from campaign performance to CRM pipeline.”
— Marketing Manager